The word WASARA is a compound word represented by two Japanese sounds. The original and most direct meaning is WA, indicating “Japanese” and SARA meaning “dish”. However, multiple characters can be substituted for each part: WA also representing peace, ancient Japan, or cycle; and SARA also meaning brand-new or renewal. This shows the deeper meaning behind this innovative style of pure, refined tableware, with a strong awareness of the circle of life. Finally, our brand name was chosen for the beautiful soft sound of the Japanese word WA, and the ease of pronunciation by people from all over the world.
With an enduring imprint created through a layered ring pattern of WASARA tableware, our logo was fashioned on the design of a Japanese family crest. The image captures the concept of a cycle and is evocative of the universally recognized symbol for recycling. The logotype shows gracefulness and refinement, and the addition of our original asterisk drawn from the center of the logo brings a touch of playfulness to an otherwise balanced logo.